Demo made by Anirudh for The D'Lure · sample prices & photos
The D'Lure logoTHE D'LUREby Drishti Arora
Anti-tarnish, 18K gold-plated finishPAN India deliveryBuy 2 save ₹50 · Buy 3 save ₹120 · Buy 5 save ₹250Free delivery over ₹999

Designed for you · PAN India delivery

Gold that turns heads, not green.

Bow pendants, puffed hearts, emerald sets and the snake edit, in an anti-tarnish 18K gold-plated finish. Chic, affordable and trendy, curated by Drishti Arora.

  • Anti-tarnish
  • Skin friendly
  • Gift-ready
  • UPI or COD
The D'Lure serpent wrap collar worn with a black top

The Snake EditSerpent cuff in 3D, move to turn it

Bestsellers

The pieces everyone DMs about

Shop everything →

Combo ladder

Mix any pieces. Save more.

Necklace for you, a set for your sister, a watch for your best friend. The bag works the savings out for you, and gift wrap is one tap.

₹50off on 2 pieces
₹120off on 3 pieces
₹250off on 5 pieces

Anti-tarnish finish

18K gold plating that keeps its shine day after day.

Skin friendly

Comfortable for everyday wear, office to party.

PAN India delivery

Packed with care and shipped anywhere in India.

Gift-ready

Ask for gift wrap right in your order.

Curated handbags

The bag that finishes the look

Clutches, slings and top-handles picked to go with the jewellery, so the whole outfit comes from one bag of shopping.

From the feed

Seen on @thedlure_official

Follow on Instagram →
The D'Lure giveaway post: three jewellery hampers for followers

By Drishti Arora

Designed for you, with a little love in every box

The D'Lure started on Instagram with one idea: jewellery and handbags that look premium without the premium price. Every piece is picked by Drishti, from dainty bow pendants to statement serpent collars.

Followers are part of it too, with a Follower of the Week and jewellery-hamper giveaways for the community.